Is live-tweeting incredibly powerful in Social Media War?

The emergence of social media war not only shown the importance role played by twitter in today’s news headline but in the Israeli military action in the Gaza strip.

After creation in March 2006 by Jack Dorsey which launched in July 2006, the new social media attracted about 500 million active users as in 2012, generating over 340 million tweets daily, becomes the worldwide most powerful social media. As twitter is an online social networking and micro blogging, it enables the users to send and read text-based messages - “tweets” of up to 140 characters without any charges.

 

However, the 140 character Twitter once again proof its popularity when there was serious communication taking place today. It’s no longer just a simple communication tool uses to stay in touch in our daily lives; there is other serious business.

When Israel take action against Hamas with air strikes in Gaza and t is believed that one of this killed the military leader, Ahmed al-Jabari, twitter is emerging as the new media tools in international political spinning. As the modern warfare propaganda strategy, the reach and the speed of the messages in twitter has change the communication scenario and increasing the effectiveness of spinning.

                the situation in Gaza

In the digital era, being weaponry and strategy in determining the outcome through the emotional rather rational response to the massage twitted, the unprecedented use of the social media can be seen as creating a new form of warfare, the social media war, or rather “twitters warfare”.

When Israel Defense Force spins through live tweet its military action,in return, Hamas rebuts on a separate Twitter feed.The feeds from both sides could be viewed as the art of war for social media strategy and professional use of social media to justify its actions.

                the reality?

The live-tweeting claimed to provide latest information out to both sides supporters as they believed it isn’t reaching them properly because of bias in the media. It makes the spin-heavy feeds from both sides of the conflict, however, the question remains: Is the spin in Gaza war with PR via twitter really effective besides so many pictures coming out of the reality?

Iwan Baan shoots amazing aerial of Sandy's NYC impact for New York Magazine cover

Iwan Baan shoots amazing aerial of Sandy's NYC impact for New York Magazine cover

Amazing aerial photograph taken by Iwan Baan on Wednesday night, showing the Island of Manhattan, half aglow and half in dark which tell about a powerful city rendered powerless.

Why 24 per cent of the local graduates are unmarketable?

In our competitive market economy, to earn a profit is the ultimate motive and purpose of the commercial enterprise.

Undeniably, nothing is free in the world, thus profit motive can also be construed as the only underlying reason why a taxpayer or company participates in business activities of any kind. It must be determined during the business transactions to determine the deductibility of any expenses involved.

Profit is something all the businessmen especially foreign transnational companies strive for when running business. It is a byproduct of satisfying the needs of their customers. While profit is needed to stay in business, so long as is a business, every effort must be taken into consideration to satisfy the needs of the customers. When the customers are happy and exhibiting that they are well taking care, thus it will result profits. 

Most charitable organizations believe that the private sector is greedy, often than not, these charitable organizations are unproductive and financially dependable on private sector.

Political interference in enforcing corporate social responsibility could jeopolized the normal function of the market and rejected by efficient profit oriented company including Malay-controlled companies. 

It is justified by the joint research paper titled “Does race matter in getting an interview? A field experiment of hiring discrimination in Peninsular Malaysia”, by Universiti Malaya (UM) senior lecturer in development studies Dr Lee Hwok Aun and Universiti Kebangsaan Malaysia (UKM) research fellow Dr Muhammed Abdul Khalid. 

They found that in the engineering industry, Malays were most likely to be rejected by foreign-controlled companies, followed by Malay-controlled companies and lastly Chinese-controlled firms. They noted that the racial discrimination was sharper in engineering jobs than in the accounting or finance sector.

Ironically, it’s claimed by some academicians and economists that it’s the outcome and negative impact caused by the University intake system. 

It’s reported that Malaysia’s mushrooming local higher education institutions churned out a total 184,581 graduates last year, according to the latest statistics released on the Higher Education Ministry’s website. Of that figure, 44,391 people or 24 per cent are unemployed. The Najib administration has set aside some RM500 million in its Budget 2013 to spend on jobless youths to make them marketable.

The question remains: Why 24 per cent of the local graduates are unmarketable?